Be a conscious consumer


All the people in the world have something in common. You know what it is? We all eat. Either is some simple rice, some sophisticated recipes, a hamburger, a pizza, a soup or some seafood with veggies, we all need that food to live. But are you a conscious consumer? Do you know what you are eating?

According to Wikipedia, food is any substance people consume in order to get the nutritional support for the body. It could be from animal or plant origin and should contain essential nutrients such as fats, proteins, vitamins and minerals. So, now we know what the definition of food is, theoretically. But do we feel it practically? I mean, is every substance we eat good for us, in terms of nutritional support?

The purpose of this article is to make you stop a little from gobble with those chips and take a look at the big picture about food. It is the first article of a series, because here, at WEB APE, we think everyone needs to know more about what we are ingesting.

Some time ago, the well known chef Jamie Oliver showed the world how McDonald’s burgers are made and tried to convince the people to not eat them anymore and the company to not produce them in that way. He explained in several television shows, interviews and even documentaries what the thing we ate and belived is hamburger actually is. To put it in few words, the fatty part of beef is “washed” in ammonium hydroxide and then used in the filling of the burger. “Basically, we’re taking a product that would be sold in the cheapest way for dogs, and after this process, is being given to human beings.”, says Jamie.

After that, he started a big campaign to (re)educate people about food, to make everyone become a conscious consumer and inspire them to cook again, instead of choosing the ‘easiest’ and ‘fastest’ way of fast-food.

Besides the obvious example of fast food, where everyone knows about its effects on the human body, or at least some of them, there are other ways we are fooled to believe that what we eat is good enough and don’t have to worry about it. Let me give you a common example. How many times you were at a supermarket and bought fruits or vegetables, thinking they are definitely the best choice for your health? Well, many times, I would answer, because I wasn’t a conscious consumer until a short time ago. And I think most of you can relate.

But the bad thing about fruits and vegetables is that they are not as they should be: natural. Some of them are genetically modified, some are covered with suspicious things such as wax, but all are served to us as the healthy choice we have.

The idea is that nowadays, not even the vegetables are the best for us. I mean, those I mentioned earlier, the most common in the supermarkets, not all of them – so, this is one of the reasons I think it’s important for you to become a conscious consumer, to know more about the food you’re buying.

For example, take an apple. At the supermarket, it will shine more than one at the market sold by the farmers. Why? Because those at the supermarket are covered in some kind of wax meant to increase shell life and to make them look better to attract people. The good part about it is that you can get rid of that wax pretty simple if you let the fruit in water with vinegar (3 part water, 1 part vinegar). You can use vinegar to remove bacteria and fungi from fruits and vegetable bought from supermarket and also for those that were kept in the fridge for a long period. So, you now know a solution for that particular problem. But there are more.

What I wanted to do was to give you that first impulse to give another look on the package and choose what you KNOW is good for you, even if it’s not that good looking. And also to think twice when you want to skip the cooking part in favor of fast-food. Cooking is fun, do it that way!


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